河南鹤壁包装盒生产厂家包装盒制作入如何抓取客户心理
河南鹤壁包装盒子制造商首先提出,作为一个好包,设计师必须了解客户的真正需求的产品。例如,一个礼物,消费者可能更关心包装、规模和大小的包将基于使用礼物来做出选择。给你的爱人可能精炼和禁忌体积太大,和发送给当前客人或喜欢包装Duitou略大。
的一些产品是用来突出消费者的尊严和地位,然后市场常见的包装盒设计和材料很难满足消费者的荣誉和好奇的心理,只做一些颠覆性的设计可以使产品质量与指挥官,典型的是绝对伏特加绝对伏特加品牌。
客户心理需求的包装成本
如果消费者需要很长一段时间的快速消费品,消费者不愿意花更多的钱购买的包装成本。一个案例是,包装是简化的,因为它的一些包装,消费者会认为扔掉可惜,不把它扔掉,占领空间,最典型的茶叶罐包装。
河南鹤壁包装盒子制造商说,包装是用来反映产品的价值,而不是削弱产品的一种手段的价值,过高或过低的包装会削弱产品的价值,因此有必要找出客户的愿意承担包装的费用。
一大瓶比雪碧汽水的价格是正确的吗?瓶更划算?大部分的饼干和同一制造商的不一样也比较便宜点吗?这是遗漏的部分包装环节的成本降低后,更会引起购买欲理性的消费者。
客户心理需求的包装方便
一个包的重量,便于包装,方便包装,等,会影响消费者的购买决策。消费者预期的包装往往是隐性消费便利,许多以前的塑料包装打开需要使用牙齿或剪刀,现在大多数这些包有一个小嘴巴,轻拉可以向消费者开放,这是考虑到方便的需求。
客户心理需求的包装沟通
谨慎的消费者会发现,现在很多包装不再仅仅是简单的文本或模式,往往更容易移动客户包装说明。我们怎么能不容易的能喝吗?如卡通图形和一箱的牛奶,看到文本我喝,消费者已经看到了繁荣的卡通一直快乐,看到这句话轰动的广告语言?另一个例子是一些历史和文化产品的含义,往往很漂亮的话,文字的力量引导消费者在陕西省的时刻,如香槟干邑雷米手册是这样的通信模型。当一种产品包装可以使用图形或文本与消费者沟通,或导致消费者渴望,这个产品的包装无疑是非常成功的。包装可分为两种,即合理包装和情感包装、理性消费者在大多数情况下选择合理的包装,和情感消费者通常只选择情感的产品包装。因此,在决定打动你的消费者通过包装盒子设计,你需要考虑更多,你需要让消费者是理性的或情感,他们决定买这个场合是理性的或情感河南鹤壁包装盒生产厂家提出言论
Hebi Henan packaging box manufacturer first proposed, as a good package, designers must understand the real needs of customers products. For example, a gift, consumers may be more concerned about the packaging, size and size of the package will be based on the use of gifts to make a choice. Give your loved one possible refining and taboo volume too large, and send to the current guest or like the packaging Duitou slightly larger.
Some products are used to highlight the dignity and position of consumers, and then the market common packaging box design and materials are difficult to meet the consumer's honor and curiosity, only do some subversive design can make product quality and commander, is a typical Absolut Vodka Absolut Vodka brand.
Customer psychological needs of packaging costs
If consumers need to spend a long time in the fast consumer goods, consumers are not willing to spend more money to buy the packaging costs. One case is that the packaging is simplified, because it's a number of packaging, consumers will think it a pity to throw it away, not to throw it away, the occupied space, the most typical of the tea pot packaging.
Hebi Henan packaging box manufacturer said, packaging is used to reflect the value of the product, rather than weaken the value of a means of product, too high or too low packaging will weaken the value of the product, so it is necessary to find out the customer's willingness to bear the cost of packaging.
A large bottle than the price of the sprite is correct?? bottle is more cost-effective? Most of the cookies and the same manufacturers are not the same is also relatively cheap?? this is the missing part of the packaging cost reduction, it will cause the desire to rational consumers buy.
Customer psychological needs of packaging convenience
The weight of a package, easy to pack, easy packaging, etc., will affect the consumer's purchase decision. Consumer expectations of packaging is often hidden consumption convenience, many of the previous plastic packaging to open the need to use the teeth or scissors, and now most of these packages have a small mouth, light pull can be open to consumers, which is taking into account the convenience of the demand.
Customer psychological needs of packaging communication
Cautious consumers will find that now a lot of packaging is no longer just simple text or pattern, often more easily move the customer packaging instructions. How can we not easy to drink?? such as cartoon graphics, and a box of milk, see the text I drink, consumers have seen the prosperity of the cartoon always happy, see this sentence sensational advertising language. Another example is the meaning of some historical and cultural products, often very beautiful. The power of the written word guide consumers in Shaanxi Province, such as champagne cognac Remy manual is such a communication model. When a product packaging can use graphics or text to communicate with consumers, or lead to consumer desire, this product packaging is undoubtedly very successful. Packaging can be divided into two kinds, that is, rational packaging and emotional packaging, rational consumers in most cases to choose a reasonable package, and emotional consumers usually choose only emotional product packaging. Therefore, in deciding to impress your consumers through the packaging box design, you need to consider more, you need to let the consumer is rational or emotional, they decided to buy this occasion is rational or emotional Hebi Henan packaging box manufacturers make comments